- 书名
HBR Guide to Data Analytics Basics for Managers
- 作者Harvard Business Review
- 格式PDF
- ISBN书号9781633694286
- 出版年2018-4-3
- 出版社Harvard Business Review Press
- 页数256
- 定价USD 19.95
- 装帧Paperback
内容简介
Don't let a fear of numbers hold you back.
Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started?
Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others.
You'll learn how to:
Identify the metrics you need to measure
Run experiments and A/B tests
Ask the right questions of your data experts
Understand statistical terms and concepts
Create effective charts and visualizations
Avoid common mistakes
Harvard Business Review is the leading destination for smart management thinking. Through its flagship magazine, 13 international licensed editions, books from Harvard Business Review Press, and digital content and tools published on HBR.org, Harvard Business Review provides professionals around the world with rigorous insights and best practices to lead themselves and their or...
