作者简介

Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 2 million copies. Influence has been published in twenty-five languages. His most recent co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.
In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today.
Dr. Cialdini received his Ph.D from the University of North Carolina and post doctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of
Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
Dr. Cialdini is President of INFLUENCE AT WORK, an international consulting, strategic planning and training organization based on the Six Principles of Influence.

内容简介

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.


Dr. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation.

His books including, Influence: Science & Practice, are the results of years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has so...

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豆瓣评论

  • 望月沉沦
    好几年前我刚接触这本书的中文版的时候,特别喜欢书的内容。但如今自己在心理学专业并且学习了粗浅的社会心理学之后,发现这些所谓的技巧,无论是说服还是人际关系方面的,都在很大程度上会受到环境,情景,甚至是个人状态的影响。就拿这书的主题来说,如果想用书中所提供的一些方法去说服或者影响他人,很重要的一个前提是对方必须要处于不确定的状态下;换句话说,在对方并不清楚自己要什么的情况下,这些方法才能起到一定的作用。书中所说到的其实都是一些我们生活中常见的影响力技巧。作者仔细观察,研究之后做出总结。可以试试,但并不作用于每一个人,并且对施用者的技巧和判断力有一定的要求。08-19
  • dotann
    作者有点故作天真,有点抵触这种心理科普书籍里无所不在的现实范例,各种奇闻逸事读起来像是小报副刊产品。12-20
  • 姜小白
    特别像我读哲学科普遇到毕达哥斯拉的“数字”时一样,后知后觉的惊叹,桌子上有3个苹果,这个“3”真的是越想越奇妙,看不见摸不着也感受不到,可它宇宙秘密般的存在。所有分析都让人忍不住感叹下,可这种认知太像语言的grammar,从行为中总结规律,规律有归纳总结的意义,但真想利用起来离不开千千万万万千的反复实践,即便是作者也往往是孩子学会游泳后总结其结论。“When it is their job, how much suffering will ordinary people be willing to inflict on an entirely innocent other person?”这个实验让人感到绝望,有些位置,把它看成酷吏,就解释得通了,他们不会同情victim,他们只会继续。11-08
  • K2
    Robert Cialdini has had a greater impact on my thinking on this topic than any other scientist." --Charles T. Munger12-27
  • Ann
    很经典的书,人真是太容易被各种语言、情境影响了,尤其是我这样的人,如果能稍微注意点儿或许就能做出相对更好的决定。10-15

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