作者简介

Tony Fadell started his 30 year Silicon Valley career at General Magic, the most influential startup nobody has ever heard of. Then he went on to make the iPod and iPhone, start Nest and create the Nest Learning Thermostat. Throughout his career Tony has authored more than 300 patents. He now leads the investment and advisory firm Future Shape, where he mentors the next generation of startups that are changing the world.

内容简介

Tony Fadell led the teams that created the iPod, iPhone and Nest Learning Thermostat and learned enough in 30+ years in Silicon Valley about leadership, design, startups, Apple, Google, decision-making, mentorship, devastating failure and unbelievable success to fill an encyclopedia.

So that’s what this book is. An advice encyclopedia. A mentor in a box.

Written for anyone who wants to grow at work—from young grads navigating their first jobs to CEOs deciding whether to sell their company—Build is full of personal stories, practical advice and fascinating insights into some of the most impactful products and people of the 20th century.

Each quick 5-20 page entry builds on the previous one, charting Tony’s personal journey from a product designer to a leader, from a startup founder to an executive to a mentor. Tony uses examples that are instantly captivating, like the process of building the very first iPod and iPhone. Every chapter is designed to help readers with a problem they’re facing right now—how to get funding for their startup, whether to quit their job or not, or just how to deal with the jerk in the next cubicle.

Tony forged his path to success alongside mentors like Steve Jobs and Bill Campbell, icons of Silicon Valley who succeeded time and time again. But Tony doesn’t follow the Silicon Valley credo that you have to reinvent everything from scratch to make something great. His advice is unorthodox because it’s old school. Because Tony’s learned that human nature doesn’t change. You don’t have to reinvent how you lead and manage—just what you make.

And Tony’s ready to help everyone make things worth making.


Tony Fadell started his 30 year Silicon Valley career at General Magic, the most influential startup nobody has ever heard of. Then he went on to make the iPod and iPhone, start Nest and create the Nest Learning Thermostat. Throughout his career Tony has authored more than 300 patents. He now leads the investment and advisory firm Future Shape, where he mentors the next generat...

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豆瓣评论

  • 姜小白
    一开始略不能理解Tony反反复复提的都是他做thermostat(温控器),明显iPod跟iPhone更吸引人呀。后面读到thermostat的标价是400美元,改变世界的iPhone也才499美元。他完整经历了参与做iPod挽救Apple,再进化到iPhone改变世界,iPhone还带动了Mac的销量,因此Tony试图借thermostat打通智能家居的野心也容易理解,Apple的成功还给thermostat铺路了丰富的供应商选择。非常诚恳的一本书,细致而全面,对我们工控行业都很有启发,staying a beginner,读此书时突然很怀念Steve Jobs,能在iPhone上读这样一本书,他们这些参与iPhone创造的人都值得尊敬,看Audiobook录了10小时,四十岁了听下温故。03-12
  • Miss Logpie
    对于Google文化抨击很准确 但确实也是他当时为什么在Google不受欢迎的原因 05-30
  • 辰丁
    说理远多过讲故事,事讲出来,道理自然就蕴含在其中了,无需多讲,但这本我只能从大篇的说理中去找那几件有启发的故事。05-30
  • Fantasy
    fuck apple, marry nest, kill google11-25
  • 今天天气好
    做硬件的人必读。传记能写得全是干货,逻辑缜密、例子充分。Tony Fadell一生通过硬件产品改变世界3次,一手心得十分珍贵。如果鸡蛋里挑骨头,就是他成名太快、平台太好,其中对软件、创业、融资等等方面的经验和真实世界明显脱钩。总之瑕不掩瑜,是今年读到的最好的书之一。10-01

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