内容简介
Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors' objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, 'good read' for students. The eighth edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.
迈克尔·利维博士是百林商学院C.C.雷诺兹公司资助的营销学教授。从俄亥俄州立大学获得工商管理博士学位后，他先执教于南卫期理大学，然后担任迈阿密大学营销学系的系主任和教授。他已经从事了22年的零售管理教学工作。
长期以来，利维教授在零售、商业物流、金融业服务策略、定价和销售管理等领域进行深入研究，在市场营销和物流管理主流杂志，包括《零售》、《市场营销》、《营销调研》上发表了30多篇文章。目前，他担任以下杂志的编委：《零售》、《营销科学学院学报》、《国际物流管理》、《国际物流与材料管理》。
在整个职业生涯中，利维教授一直从事零售及相关领域的实际工作。从事学术工作以前，他曾经效力于科罗拉多州的几家零售商和一家家用器皿经销商。他为好几家零售商从事过研究项目，包括伯达恩斯百货商店，默文氏，妮梦玛珂丝，以及Zale公司。
俞利军，著名中国际营销专家，著名翻译家...
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