- 书名
Netnography
- 作者Robert V Kozinets
- 格式PDF
- ISBN书号9781848606456
- 出版年2009-12-18
- 出版社SAGE Publications Ltd
- 页数232
- 定价GBP 22.99
- 装帧Paperback
内容简介
This exciting new text is the first to explore the discipline of Netnography the conduct of ethnography over the internet a method specifically designed to study cultures and communities online. For the first time, full procedural guidelines for the accurate and ethical conduct of ethnographic research online are set out, with detailed, step-by-step guidance to thoroughly introduce, explain, and illustrate the method to students and researchers. The author also surveys the latest research on online cultures and communities, focusing on the methods used to study them, with examples focusing on the new elements and contingencies of the blogosphere (blogging), microblogging, videocasting, podcasting, social networking sites, virtual worlds, and more.
Robert V. Kozinets is a globally recognized expert on social media, marketing, branding and innovation.
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