作品简介
本书立足于商务活动的典型工作任务，打破以知识为线索的传统编写模式，创新地以商务磋商过程和商务合同签订为主线，充分体现“能力本位、业务导向”的原则。教材内容围绕业务流程编写，涉及商务活动中建立业务关系、询报复盘、确认、订货、支付、包装、装运、保险、投诉和理赔等环节中的商务英语信函撰写。
作者：高玉清 朱林莉
作品目录
- 前言
- Module 1 Basic Knowledge of Business Letter Writing（商务信函写作基础知识）
- Learning Objectives学习目标
- Focuses and Difficulti重点和难点
- The Situational Tasks任务引入
- Situation
- Task
- The ABCs知识链接
- Lead-In
- Ⅰ The structure of business letters商务信函的结构
- Ⅱ Form of business letters商务信函的格式
- Ⅲ Addressing Envelopes信封的写法
- Ⅳ Principles for Writing Business Letter写作商务信函的原则
- Suggestions for Teaching教学建议
- Exercises操作练习
- Ⅰ Try to address an envelope according to the name and address given below：
- Ⅱ Arrange the following in proper form as they should be set out in a letter：
- Module 2 Establishment of Business Relations（建立贸易关系）
- Learning Objectives学习目标
- Focuses and Difficulti重点和难点
- The Situational Tasks任务引入
- Situation
- Task
- The ABCs知识链接
- Lead-In
- Sample Letters建立贸易关系常用信函
- Example—Letter 1
- Example—Letter 2
- Example—Letter 3
- Example—Letter 4
- Example—Letter 5
- Suggestions for Teaching教学建议
- Words and Expressions
- Knowledge Output知识导出
- Exercises操作练习
- Useful Sentences
- Answers
- Module 3 Inquiries and Replies（询盘与回复）
- Learning Objectives学习目标
- Focuses and Difficulti重点和难点
- The Situational Tasks任务引入
- Situation
- Task
- The ABCs知识链接
- Lead-In
- Sample Letters
- Example—Letter 1
- Example—Letter 2
- Example—Letter 3
- Example—Letter 4
- Example—Letter 5
- Suggestions for Teaching教学建议
- Words and Expressions
- Knowledge Output知识导出
- Exercises操作练习
- Useful Sentences
- Answers
- Module 4 Quotations & Offers（报盘）
- Learning Objectives学习目标
- Focuses and Difficulti重点和难点
- The Situational Tasks任务引入
- Situation
- Task
- The ABCs知识链接
- Lead-In
- Sample Letters报盘常用信函
- Example—Letter 1
- Example—Letter 2
- Example—Letter 3
- Example—Letter 4
- Example—Letter 5
- Suggestions for Teaching教学建议
- Words and Expressions
- Knowledge Output知识导出
- Exercises操作练习
- Useful Sentences
- Answers
- Module 5 Counteroffers & Declining Orders（还盘与拒绝订单）
- Learning Objectives学习目标
- Focuses and Difficulti重点和难点
- The Situational Tasks任务引入
- Situation
- Task
- The ABCs知识链接
- Lead-In
- Ⅰ An Introduction to Counteroffer
- Ⅱ An Introduction to Declining Orders
- Sample Letters还盘与拒绝订单常用信函
- Example—Letter 1
- Example—Letter 2
- Example—Letter 3
- Example—Letter 4
- Example—Letter 5
- Suggestions for Teaching教学建议
- Words and Expressions
- Knowledge Output知识导出
- Exercises操作练习
- Useful Sentences
- Answers
- Module 6 Acceptance & Ordering（接受与订单）
- Learning Objectives学习目标
- Focuses and Difficulti重点和难点
- The Situational Tasks任务引入
- Situation
- Task
- The ABCs知识链接
- Lead-In
- Ⅰ An Introduction to Acceptance
- Ⅱ An Introduction to Orders
- Sample Letters建立贸易关系常用信函
- Example—Letter 1
- Example—Letter 2
- Example—Letter 3
- Example—Letter 4
- Example—Letter 5
- Example—Letter 6
- Example—Letter 7
- Suggestions for Teaching教学建议
- Words and Expressions
- Knowledge Output知识导出
- Exercises操作练习
- Useful Sentences
- Answers
- Module 7 Terms of Payment（支付方式）
- Learning Objectives学习目标
- Focuses and Difficulti重点和难点
- The Situational Tasks任务引入
- Situation
- Task
- The ABCs知识链接
- Lead-In
- Ⅰ 汇付Remittance
- Ⅱ 托收Collection
- Ⅲ 信用证Letter of Credit（L/C）
- Sample Letters支付方式常用信函
- Example—Letter 1
- Example—Letter 2
- Example—Letter 3
- Example—Letter 4
- Example—Letter 5
- Example—Letter 6
- Suggestions for Teaching教学建议
- Words and Expressions
- Knowledge Output知识导出
- Exercises操作练习
- Useful Sentences
- Answers
- Module 8 Letter of Credit（信用证）
- Learning Objectives学习目标
- Focuses and Difficulti重点和难点
- The Situational Tasks任务引入
- Situation
- Task
- The ABCs知识链接
- Lead-In
- Ⅰ An Introduction to L/C
- Ⅱ Types of L/C
- Ⅲ Procedures of L/C
- Sample Letters信用证常用信函
- Example—Letter 1
- Example—Letter 2
- Example—Letter 3
- Example—Letter 4
- Example—Letter 5
- Suggestions for Teaching教学建议
- Words and Expressions
- Knowledge Output知识导出
- Exercises操作练习
- Useful Sentences
- Answers
- Module 9 Packing and Shipment（包装及装运）
- Learning Objectives学习目标
- Focuses and Difficulti重点和难点
- The Situational Tasks任务引入
- Situation
- Task
- The ABCs知识链接
- Lead-In
- Sample Letters包装及装运常用信函
- Example—Letter 1
- Example—Letter 2
- Example—Letter 3
- Example—Letter 4
- Example—Letter 5
- Suggestions for Teaching教学建议
- Words and Expressions
- Knowledge Output知识导出
- Exercises操作练习
- Useful Sentences
- Answers
- Module 10 Insurance（保险）
- Learning Objectives学习目标
- Focuses and Difficulti重点和难点
- The Situational Tasks任务引入
- Situation
- Task
- The ABCs知识链接
- Lead-In
- Sample Letters保险常用信函
- Example—Letter 1
- Example—Letter 2
- Example—Letter 3
- Example—Letter 4
- Example—Letter 5
- Suggestions for Teaching教学建议
- Words and Expressions
- Knowledge Output知识导出
- Exercises操作练习
- Useful Sentences
- Answers
- Module 11 Contract（合同）
- Learning Objectives学习目标
- Focuses and Difficulti重点和难点
- The Situational Tasks任务引入
- Situation
- Task
- The ABCs知识链接
- Lead-In
- Ⅰ Definition of Contrac
- Ⅱ Kinds of Contract
- Ⅲ Parts of Contract
- Sample Letters合同样本信函
- Example—Letter 1
- Example—Letter 2
- Example—Letter 3
- Suggestions for Teaching教学建议
- Words and Expressions
- Knowledge Output知识导出
- Exercises操作练习
- Useful Sentences
- Answers
- 参考文献