Billion Dollar Brand Club

聚焦于新零售新品牌公司，或者叫快公司，这些公司受益于数字化和全球化，这两化使得创办新品牌的门槛降低，社交网络、电商平台让新品牌有了新的推广渠道，可以更精确的找到自己的客户，而全球化的供应链，让新品牌更容易找到便宜高品质的产品，的确是一种重塑。不过，目前好多做大的新品牌似乎都被老品牌给收购了呢，这可能反应了其革命性还不够彻底。04-26

文笔流畅，细节丰富，行李箱混战那一章尤其精彩。01-06

It’s not a theoretical book, illustrations of several prime brands and their grounding up story, dollar shave club, Casper, all the failures and success just demonstrate the plain truth , DTC brand should always focus on customers needs and nurture the demand and environments. 12-31